Visit Mull and Iona (VMI) is the Destination Marketing Organisation (DMO) for the islands of Mull, Iona and Ulva. VMI is primarily a membership organisation and our first priority is to promote our members’ businesses through a range of benefits for an annual subscription. We also aim to promote the unique aspects of Mull, Iona and Ulva to a global audience to help visitors have an outstanding experience through our websites, social media, targeted campaigns and liaison with agencies such as Visit Scotland, Calmac and Argyll and Bute Council.
Our overall objective is “to attract the type of tourism that would be of most economic benefit to the islands with as little social and environmental negative impact as possible”
VMI is run by a voluntary steering group and our only core income is through our membership subscriptions. As a Community Interest Company we are able to apply for grant funding for projects. Without VMI there would be no marketing focus on Mull, Iona and Ulva as a visitor destination, or a clear combined voice on the issues that affect our tourism sector.
Any tourism-related business which is based on Mull, Iona or Ulva is welcome to join VMI as a member – contact [email protected] or visit our membership website by clicking on the button below.